Strategies for overcoming a modest set of personal connections in the community you are serving (tips from Social Capital Inc. AmeriCorps group, winter 2010.)
- Tap, co-workers, supervisors—especially those that are “connectors”
- Connect through the outside contacts that you have made
- Utilize a database system and tools such as LinkedIn to maintain records of contacts over time, and find people who would be good contacts
- Attend community meetings—including finding some that you attend regularly so you really develop relationships and get a sense of who the connectors are in the group.
- Be willing to make cold calls, explaining who you are, what you do. Cold calls can turn into relationships.
- Cultivate relationships with connectors, expand your base of these key contacts.
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